Business owners should always be looking for ways to expand on their earning potential and brand awareness. In the kid’s activity space, you can do both of these by creating and selling branded merchandise. You can sell shirts, hoodies, hats, wristbands, cups, and so much more.
So, what does it take and what should you consider while launching a merchandise brand for your business?
When starting off, don’t try to jump the gun and create and sell everything at once. Start by selling just shirts, or just hats. Ask your customers what they think of the first products so you can build from that.
A great way to test this out is by creating mock-ups with Custom-Ink and then sending out surveys on your social media platforms. Facebook, Instagram, and Twitter all have these features in some capacity.
Consider colors, logo placement, copy, type of merch, and overall design while creating your mock-ups. Once you find out what is popular, announce the winner on those platforms again and announce a launch date.
Utilizing social media is not only a great strategy to see what people want, but announcing the winners will help gain interest in the new merch!
Expand When Ready
After selling a successful small batch of merch, you’ll have a better idea of what your customers want and how much you’re going to be able to sell.
If you are selling out like wildfire, consider buying in bulk and keeping stock in store. You will save money and keep your customers happy. You want o make it convenient for them and having it at your playspace or venue is the easiest way to get it to them.
With merchandise that is less popular, but still selling, you should consider selling via online only or in small matches. You might also want to buy in small batches if the merchandise you are selling hits peak in different seasons. For example, you will sell more hoodies in the fall and winter months compared to summer.
It’s always better to be selling out than to not make a profit. Expand when you know it’s going to pay off!
Don’t Stress Over It.
Remember that selling branded merchandise is a new way to bring in more revenue and expand on your brand. It is not your main product so you should not worry about it working out or not.
If your customers seem to like it, great, but if not, it’s no big deal!
You can always try new merchandise and see what is going to be a good fit. All it takes is a bit of patience and understanding. Keep testing in small batches until you find out what your customer base wants.