How to Get the Started Out With Social Media as an Activity Provider.
Social Media can be a huge chunk of customer acquisition for any business. When done right, social media can be a free platform to promote your business as a whole and individual activities. Incredibly, anyone can go out there and share their business with the world, but it can be a big timewaster if not done correctly.
Let’s dive into the key favors when launching successful social media.
Platforms to Consider
Knowing your audience is the most critical part of this decision. You want to make sure you are posting where your audience is.
If you’re looking to get in front of parents, Instagram, Facebook, and Pinterest might be excellent platforms for you.
If you don’t have the time to run all three accounts, choose from either Facebook or Instagram.
Facebook is great for building an overall online presence for your business. Photos, Videos, Status Updates, Polls, and more are available. Facebook is the most well-known platform when it comes to social media. So, you can’t go wrong.
On the other hand, Instagram is great for building out a new customer base and reaching specific audiences. Not to mention, it’s on the up and up. You can build a following on Instagram through daily posts and with the help of hashtagging, following, commenting, and liking.
If you have the time, use all three platforms. If you need to choose running one, it would be best to have a Facebook at least set up while posting on Instagram daily. This will provide the most significant ROI in the kid’s activity space.
Set Up Posts in Advance
While running a business, it can feel impossible to post on Instagram daily, weekly, or even monthly. Use a tool like Later.com to schedule your posts ahead of time.
Have recurring themes to post about, as well. Every Monday post a quote and picture of one of your happy customers. Every Wednesday post a helpful tip about staying healthy. Every Friday post a picture of a class with a description of what happens during it. Doing this makes it easy for you to come up with content, and it makes it easy to understand your mission and company.
Interact with Followers
A crucial part of growing your social following and customer base is engaging with them. Like posts from similar accounts, comment on posts that you find relevant, and answer questions from your posts.
Doing all of that will make your business seem more helpful overall but will significantly improve your following.
A lot of the big players in social media are making short video stories available to their users. It can be a great way to update the world on what you are doing in real-time. For your business, it can be a great way to showcase what participating in your activities will be like.
Re-post stories from parents that visit your business. It will give visitors an inside look at how great coming into your activity/event will be.
There is no better recommendation than a video of your kids having a great time. No other review can catch that excitement. Take advantage of it!
Stick to the Plan
The important part to remember is sticking to the plan. If you plan to post daily, do it. Don’t forget or let it slide one day. Building up a presence on any platform takes time and commitment.
You won’t see changes overnight, but with time, the benefits of growing a social presence are genuinely worth it.
If you don’t have time to run it yourself, consider training one of your employees. We are in a day and age were taking advantage of this free exposure would be ridiculous. It is a proven way to bring in more customers, so don’t overlook it!